search query: @indexterm Direct response marketing / total: 38
references: 9-18 / 38
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9.
DRTV ist hard selling. *TIME LIFE
Absatzwirtschaft
1994 : OCT, p. 136-137
 1994 Lux, D.
10.
Vom Produktmarkt zum Dienstleistungsmarkt.
Absatzwirtschaft
1994 : OCT, p. 132-135
 1994 Munkelt, I.
11.
Guidelines for direct marketers to aggregate and analyze third-party complaints
Journal of Direct Marketing
1994 : VOL.8:4, p.40-50
 1994 Schibrowsky, J. A.
Lapidus, R. S.
12.
Using motivation as a basis for understanding and improving direct marketing relationships
Journal of Direct Marketing
1994 : VOL.8:4, p.28-39
 1994 Corey, R. J.
Wilson, D. T.
13.
Developing international direct marketing strategies with a consumer decision-making content analysis
Journal of Direct Marketing
1994 : VOL.8:4, p.18-27
 1994 McDonald, W. J.
14.
Direct marketing and online consumer information services (OLCISs):Implications and challenges
Journal of Direct Marketing
1994 : VOL. 8:4, p.6-17
 1994 Talarzyk, W. W.
Widing, R. E.
15.
El marketing multinivel como sistema de comercializacion emergente : su impacto sobre las empresas de marketing directo
Esic Market
1993 : JUL-SEP, 81, p. 87-97
 1993 Cepeda Perez, J.M.
Martinez Lopez, F.J.
Vargas Sanchez, A.
16.
Direct response marketing: Bei Anruf Geld
Absatzwirtschaft
1993 : VOL. 36:2, p. 30-38
 1993 Stippel, P.
17.
Dauerhafte Bindung
Absatzwirtschaft
1991 : MAY, VOL. 34:5, p.98-100
 1991 Quinzler, B.
18.
Marketing di massa e marketing diretto.
Economia e Management
1989 : NOV, 11, p. 67-73
 1989 Fiocca, R.
Menghini, F.
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