search query: @indexterm Direct selling / total: 210
references: 9-18 / 210
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9.
Prescription medication advertising: professional discomfort and potential patient benefits - can the two be balanced?
International Journal of Advertising
2004 : VOL. 23:1, p. 69-90
 2004 Eagle, L.
Chamberlain, K.
10.
"Ask your doctor!" Measuring the effect of direct-to-consumer communications in the world's largest healthcare market
International Journal of Advertising
2004 : VOL. 23:1, p. 53-68
 2004 White H.J. (et al.),
11.
The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate
International Journal of Advertising
2004 : VOL. 23:1, p. 5-52
 2004 Auton, F.
12.
Consumers' attention to the brief summary in print direct-to-consumer advertisements: perceived usefulness in patient-physician discussions
Journal of Public Policy and Marketing
2003 : FALL. VOL. 22:2, p. 181-191
 2003 Menon, A.M. (et al.)
13.
Balancing acts: an analysis of food and drug administration letters about direct-to-consumer advertising violations
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 159-169
 2003 Bartel Sheehan, K.
14.
Direct marketing, indirect profits: a strategic analysis of dual-channel supply-chain design
Management Science
2003 : JAN, VOL. 49:1, p. 1-20
 2003 Chiang, W-Y.
Chhajed, D.
Hess, J.D.
15.
Channel redistribution with direct selling
European Journal of Operational Research
2003 : FEB, VOL. 144:3, p. 646-658
 2003 Yao, D.-Q.
Liu, J. J.
16.
Optimizing Rhenania's mail-order business through dynamic multilevel modeling (DMLM)
Interfaces
2003 : JAN-FEB, VOL. 33:1, p. 50-66
 2003 Elsner, R.
Krafft, M.
Huchzermeier, A.
17.
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller
Zeitschrift für Betriebswirtschaft
2003 : JAN, VOL. 73:1, p. 7-24
 2003 Hruschka, H.
Baumgartner, B.
Semmler, M.
18.
Massively categorial variables: revealing the information in zip codes
Marketing Science
2003 : WINTER, VOL. 22:1, p. 40-57
 2003 Steenburgh, T.J.
Ainslie, A.
Engebretson, P.H.
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