search query: @indexterm GLOBAL MARKETING / total: 132
references: 9-18 / 132
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9.
The Impact of Information Technology on Global Marketing Strategies
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 29-40
 2002 Melewar, T. C.
Stead, C.
10.
The societal conundrum of intellectual property rights: a game-theoretical approach to the equitable management and protection of IPR
European Journal of Marketing
2002 : VOL. 36:5-6, p. 667-688
 2002 Shultz, C. J. II
Nill, A.
11.
Ethical issues of global marketing: avoiding bad faith in visual representation
European Journal of Marketing
2002 : VOL. 36:5-6, p. 570-594
 2002 Borgerson, J. L.
Schroeder, J. E.
12.
The ICT revolution, internationalization of technological activity, and the emerging economies: implications for global marketing
International Business Review
2001 : OCT, VOL. 10:5, p. 571-596
 2001 Rao, P. M.
13.
Globalisierungsverlierer in der Automobilindustrie? Internationaler Wettbewerb und Arbeitsmarkteffekte in Deutschland, Japan und den Vereinigten Staaten
Weltwirtschaft
2001 : 2, s. 149-172
 2001 Nunnenkamp, P.
Spatz, J.
14.
Global marketing management: at the dawn of the new millennium
Journal of international marketing
2000 : VOL. 8:1, p. 65-77
 2000 Lazer, W.
Shaw, E. H.
15.
Configural advantage in global markets
Journal of international marketing
2000 : VOL. 8:1, p. 6-26
 2000 Craig, C. S.
Douglas, S. P.
16.
Barriers to global electronic commerce: a cross-country study of hong Kong and Finland
Journal of Organizational Computing and Electronic Commerce
2000 : VOL. 10:1, p. 23-48
 2000 Farhoomand, A.
17.
Between global market constraints and national dependencies: the internationalization of the world's leading telecommunications equipment suppliers
Transnational Corporations
2000 : DEC, VOL. 9:3, p. 1-32
 2000 Dierrenbaecher, C.
18.
The innovation fetish
Fortune
2000 : NOV 13, VOL. 142:11, p. 95-103
 2000 Schrage, M.
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