search query: @indexterm Product marketing / total: 44
references: 9-18 / 44
 titleyearauthor
9.
Oxford Economic Papers
2001 : JAN, VOL. 53:1, p. 138-156
2001 Hoon, H. T.
10.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2001 : MAR, VOL. 53:2, p. 127-154
2001 Schuhmacher, F.
11.
Journal of international marketing
2000 : VOL. 8:4, p. 61-89
2000 Song, M.
Xie, J.
12.
European Economic Review
2000 : DEC, VOL. 44:10, p. 1823-1840
2000 Faure-Grimaud, A.
13.
Marketing Science
2000 : SUMMER, VOL. 19:3, p. 203-225
2000 Iyer, G.
Soberman, D.
14.
Review of Financial Studies
2000 : WINTER, VOL. 13:4, p. 959-984
2000 Hellmann, T.
Puri, M.
15.
RAND Journal of Economics
2000 : SPRING, VOL. 31:1, p. 22-42
2000 Spagnolo, G.
16.
International Journal of Industrial Organization
2000 : APR, VOL. 18:3, p. 415-444
2000 Ghosal, V.
17.
Absatzwirtschaft
1999 : DEC, p. 58, 61-62, 64
1999 Suckrow, C.
18.
International Journal of Industrial Organization
1999 : MAY, VOL. 17:4, p. 455-476
1999 Maurer, B.
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