search query: @indexterm semiology / total: 23
references: 9-18 / 23
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9.
Le produit de luxe: somptuaire ou ostentatoire? (!Luxuries)
Revue Francaise du Marketing
1991 : APR-SEP, 132-133, p. 7-15
 1991 Serraf, G.
10.
Seeing the empty spaces: towards a more complex understanding of the meaning of power in organizations
Organization Studies
1991 : OCT-DEC, VOL. 12:4, p. 547-566
 1991 Fiol, C.M.
11.
The role of qualitative notions in company decision making
Journal of the Market Research Society
1991 : JAN, VOL. 33:1, p. 45-49
 1991 Callingham, M.
12.
Using metaphor to create more effective sales messages.
Journal of Consumer Marketing
1990 : SPRING, VOL. 8:2, p. 59-67
 1990 Boozer, R. W.
Wyld, D. C.
Grant, J.
13.
Semiotique et marketing = Semiotics and marketing
Unternehmung
1990 : JAN, VOL. 44:1, p. 56-65
 1990 Pasquier, M.
14.
Semiotics and qualitative research
Journal of the Market Research Society
1990 : APR, VOL. 32:2, P. 227-242
 1990 Kaushik, M.
Sen, A.
15.
Semiotique et marketing
Unternehmung
1990 : ,VOL. 44:1, p. 56-66
 1990 Pasquier, M.
16.
Le discours de la strategie militaire.
Revue Francaise de Gestion
1988 : JAN-FEB, 67, p. 64-73
 1988 Poirier, L.
17.
Understanding consumer behaviour : the linguistic turn in marketing research.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 197-223
 1988 O'Shaughnessy, J.
Holbrook, M. B.
18.
"May your life be marvelous" : English language labelling and the semiotics of Japanese promotion.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 174-188
 1987 Sherry, J. F.
Camargo, E. G.
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