search query: @journal_id 1668 / total: 273
references: 9-18 / 273
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9.
The 'I' of the beholder - How gender differences and self-referencing influence charity advertising
International Journal of Advertising
2011 : VOL. 30:3, p. 447-478
 2011 Chang, C-T.
Lee, Y-K.
10.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
11.
Deceptive advertising and abnormal stock returns: An event study analysis
International Journal of Advertising
2011 : VOL. 30:3, p. 509-535
 2011 Jeong, J.
Yoo, C. Y.
12.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
13.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
14.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
15.
Context effects of TV programme-induced interactivity and telepresence on advertising responses
International Journal of Advertising
2011 : VOL. 30:4, p. 641-663
 2011 Cauberghe, V.
Geuens, M.
Pelsmacker, P. de
16.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
17.
Guilt appeals in cause-related marketing: the subversive roles of product type and donation magnitude
International Journal of Advertising
2011 : VOL. 30:4, p. 587-616
 2011 Chang, C-T.
18.
Investigating generational differences in e-WOM behaviours: for advertising purposes, does X = Y?
International Journal of Advertising
2011 : VOL. 30:4, p. 559-586
 2011 Strutton, D.
Taylor, D.G.
Thompson, K.
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