search query: @journal_id 1754 / total: 150
references: 9-18 / 150
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9.
Competitive reaction to the introduction of a new product: an exploratory market signalling study
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 379-394
 2010 Otero-Neira, C.
Varela, J.
Garcia, T.
10.
Market based organizational learning, dynamic, and substantive capabilities: an integrative framework
Journal of Strategic Marketing
2010 : AUG, VOL 18:5, p. 363-377
 2010 Ali, S. (et al.)
11.
Improving marketing-operations cross-functional relationships
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 337-356
 2010 Piercy, N.
12.
Strategists' reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 317-336
 2010 Palmer, M.
Simmons, G.
13.
Entrepreneurial marketing: Acknowledging the entrepreneur and customer-centric interrelationship
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 303-316
 2010 Morrish, S.C.
Miles, M.P.
Deacon, J.H.
14.
The relative importance of the brand of music festivals: A customer equity perspective
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 291-301
 2010 Leenders, M.A.A.M.
15.
Measuring retail productivity of food & grocery retail outlets using the DEA technique
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 277-289
 2010 Gupta, A.
Mittal, S.
16.
Inactivity and the dynamics of relationship development: a proposed model
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 257-273
 2010 Polonsky, M. (et al.)
17.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
18.
Disneyland Paris: a case analysis demonstrating how glocalization works
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 223-237
 2010 Matusitz, J.
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