search query: @indexterm CONSUMER RESEARCH / total: 600
references: 90-99 / 600
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90.
Responses to information incongruency in advertising: the role of expectancy, relevancy, and humor.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 156-169
 1999 Lee, Y. H.
Mason, C.
91.
Popular appeal versus expert judgements of motion pictures.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 144-155
 1999 Holbrook, M. B.
92.
The role of internal reference points in the category purchase decision.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 128-143
 1999 Bell, D. R.
Bucklin, R. E.
93.
The effects of positive mood on memory.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 115-127
 1999 Lee, A. Y.
Sternthal, B.
94.
The effect of discount frequency and depth on consumer price judgements.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 99-114
 1999 Alba, J. W.
Mela, C. F.
Shimp, T. A.
Urbany, J. E.
95.
Advertising & its audience: A game of two halves
International Journal of Advertising
1999 : VOL. 18:3, p. 275-289
 1999 Bullmore, J.
96.
La gestion por categorias.
Direccion y Progreso
1999 : JUL-AUG, 166, p.45-48
 1999 Diaz Maroto, L.F.
97.
Dynamic texts and tourist gaze: death, bones and buffalo.
Annals of Tourism Research
1999 : 2000
 1999 McGregor, A.
98.
An application of the balanced scorecard in retailing
International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 41-68
 1999 Thomas, R.
Gable, M.
Dickinson, R.
99.
Holistic customer requirements and the design-select decision.
Management Science
1999 : MAY, VOL. 45:5, p. 641-658
 1999 Ulrich, K. T.
Ellison, D. J.
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