search query: @journal_id 794 / total: 218
references: 90-99 / 218
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90.
Rational strategic reasoning: an unnatural act?
Marketing Letters
1998 : AUG, VOL. 9:3, p. 285-299
 1998 Urbany, J.
Montgomery, D.
91.
The many faces of competition
Marketing Letters
1998 : AUG, VOL. 9:3, p. 269-284
 1998 Putsis, W.
Dhar, R.
92.
Path dependencies and the long-term effects of routinized marketing decisions
Marketing Letters
1998 : AUG, VOL. 9:3, p. 247-268
 1998 Farris, P.
93.
From decision support to decision automation: a 2020 vision
Marketing Letters
1998 : AUG, VOL. 9:3, p. 235-246
 1998 Bucklin, R.
Lehmann, D.
Little, J.
94.
Clustering at the movies
Marketing Letters
1998 : NOV, VOL. 9:4, p. 393-405
 1998 Jedidi, K.
Krider, R. E.
Weinberg, C. B.
95.
Encouragement designs: An approach to self-selected samples in an experimental design
Marketing Letters
1998 : NOV, VOL. 9:4, p. 383-391
 1998 Bradlow, E. T.
96.
Predicting future buyer behavior with consumers' confidence and sentiment indexes
Marketing Letters
1998 : NOV, VOL. 9:4, p. 349-360
 1998 Chakrabarty, S.
Chopin, M. C.
Darrat, A. F.
97.
Evaluation of aggressive competitive pricing strategies
Marketing Letters
1998 : NOV, VOL. 9:4, p. 337-347
 1998 Natter, M.
Hruschka, H.
98.
Warranty as a signal of quality: The moderating effect of consumer knowledge on quality evaluations
Marketing Letters
1998 : NOV, VOL. 9:4, p. 327-336
 1998 Srivastava, J.
Mitra, A.
99.
The moderating effect of product category knowledge and attribute importance on the attractions effect
Marketing Letters
1998 : FEB, VOL. 9:1, p. 93-106
 1998 Malaviya, P.
Sivakumar, K.
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