search query: @indexterm BRAND CHOICE / total: 192
references: 92-101 / 192
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92.
Heterogeneity in nested logic models: an estimation approach and empirical results
International Journal of Research in Marketing
1992 : MAY, VOL. 9:2, p. 161-175
 1992 Chintagunta, P.
93.
Comptabilisation des marques d`velopp`es de maniere interne
Banque
1992 : SEP, 530, p. 798-800, 802-804
 1992 Kerviler, I. de
Obert, J.Y.
94.
Warenpräsentation im Einzelhandel. (! Shelves) (!Product position)
Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:1, p. 13-22
 1992 Leven, W.
95.
New brands and the existing market
Journal of the Market Research Society
1991 : OCT, VOL. 33:4, p. 285-299
 1991 Ehrenberg, A.
96.
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127
 1991 Glazer, R.
Kahn, B.E.
Moore W.L.,
97.
The WNBD: a stochastic model approach for relating explanatory variables to consumer purchase dynamics
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 251-258
 1991 Zufryden, F.
98.
Microdynamics of new product purchase: a model incorporating both marketing and consumer-specific variables
International Journal of Research in Marketing
1991 : VOL. 8:3, p. 223-249
 1991 Wagner, U.
Taudes, A.
99.
Individual differences in response to co nsumer promotions
International Journal of Research in Marketing
1991 : VOL. 8:3, p.169-186
 1991 Ortmeyer, G.
Lattin, J.
Montgomery, D.
100.
Using Recall and Brand Preference to Evaluate Advertising Effectiveness
Journal of Advertising Research
1991 : APR/MAY, VOL 31, p.56-63
 1991 Higie, R.
Sewall, M.
101.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
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