search query: @journal_id 1668 / total: 273
references: 92-101 / 273
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92.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
93.
Directions in marketing communications research An analysis of the International Journal of Advertising
International Journal of Advertising
2007 : VOL. 26:4, p.543-554
 2007 West, D.
94.
Internet advertising effectiveness The effect of design on click-through rates for banner ads
International Journal of Advertising
2007 : VOL. 26:4, p.527-541
 2007 Robinson, H.
Wysocka, A.
Hand, C.
95.
The influence of message format on the effectiveness of print advertisements for tourism destinations
International Journal of Advertising
2007 : VOL. 26:4, p.505-525
 2007 Decrop, A.
96.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
97.
The Web Motivation Inventory Replication, extension and application to internet advertising
International Journal of Advertising
2007 : VOL. 26:4, p.447-476
 2007 Rodgers, S. (et al.)
98.
The academician-practioner gap in advertising
International Journal of Advertising
2007 : VOL. 26:4, p.425-445
 2007 Nyilasy, G.
Reid, L.N.
99.
Global economy and adspend prospects
International Journal of Advertising
2007 : VOL. 26:3, p. 413-415
 2007 Macleod, C.
100.
Drivers of ad spend trends among global marketers
International Journal of Advertising
2007 : VOL. 26:3, p. 387-397
 2007 Chakrabarti, S.
Arora, A.P.
101.
SMS-based surveys: strategies to improve participation
International Journal of Advertising
2007 : VOL. 26:3, p. 369-385
 2007 Balabanis, G.
Mitchell, V-W.
Heinonen-Mavrovouniotis, S.
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