search query: @journal_id 794 / total: 218
references: 92-101 / 218
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92.
Path dependencies and the long-term effects of routinized marketing decisions
Marketing Letters
1998 : AUG, VOL. 9:3, p. 247-268
 1998 Farris, P.
93.
From decision support to decision automation: a 2020 vision
Marketing Letters
1998 : AUG, VOL. 9:3, p. 235-246
 1998 Bucklin, R.
Lehmann, D.
Little, J.
94.
Clustering at the movies
Marketing Letters
1998 : NOV, VOL. 9:4, p. 393-405
 1998 Jedidi, K.
Krider, R. E.
Weinberg, C. B.
95.
Encouragement designs: An approach to self-selected samples in an experimental design
Marketing Letters
1998 : NOV, VOL. 9:4, p. 383-391
 1998 Bradlow, E. T.
96.
Predicting future buyer behavior with consumers' confidence and sentiment indexes
Marketing Letters
1998 : NOV, VOL. 9:4, p. 349-360
 1998 Chakrabarty, S.
Chopin, M. C.
Darrat, A. F.
97.
Evaluation of aggressive competitive pricing strategies
Marketing Letters
1998 : NOV, VOL. 9:4, p. 337-347
 1998 Natter, M.
Hruschka, H.
98.
Warranty as a signal of quality: The moderating effect of consumer knowledge on quality evaluations
Marketing Letters
1998 : NOV, VOL. 9:4, p. 327-336
 1998 Srivastava, J.
Mitra, A.
99.
The moderating effect of product category knowledge and attribute importance on the attractions effect
Marketing Letters
1998 : FEB, VOL. 9:1, p. 93-106
 1998 Malaviya, P.
Sivakumar, K.
100.
Using a community of knowledge to build intelligent agents
Marketing Letters
1998 : FEB, VOL. 9:1, p. 79-92
 1998 Gershoff, A.
West, P.
101.
Manufacturer-optimal wholesale pricing when retailers compete
Marketing Letters
1998 : FEB, VOL. 9:1, p. 65-78
 1998 Ingene, C.
Parry, M.
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