search query: @indexterm Advertising expenditure / total: 112
references: 94-103 / 112
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title | year | author | ||
94. |
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184 |
1979 | Farris, P. W. Reibstein, D. J. |
|
95. |
Marketing
1979 : OCT, p. 63-64 |
1979 | Williams, J. |
|
96. |
Management Science
1979 : MAY, VOL. 25:5, p. 454-465 |
1979 | Bultez, A. V. Noert, P. A. |
|
97. |
Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 629-667 |
1979 | Little, J. D. C. |
|
98. |
Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 682-692 |
1979 | Deal, K. R. |
|
99. |
Management Decision
1979 : VOL. 17:5, p. 357-367 |
1979 | Mitchell, L. A. |
|
100. |
Management Decision
1979 : VOL. 17:5, p. 391-403 |
1979 | Gilligan, C. T. Holmes, D. E. A. |
|
101. |
Management Science
1979 : MAY, VOL. 25:5, p. 454-465 |
1979 | Bultez, A. V. Noert, P. A. |
|
102. |
Journal of Business
1979 : JUL, VOL. 52:3, p. 345-360 |
1979 | Demsetz, H. |
|
103. |
Fortune
1979 : DEC 3, VOL. 100:11, p. 60-66 |
1979 | Kinkead, G. |
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