search query: @indexterm BRANDS / total: 1643
references: 94-103 / 1643
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94.
Consumers' intention to buy private label brands revisited
Journal of General Management
2010 : SPRING, VOL. 35:3, p. 3-24
 2010 Walsh, G.
Mitchell, V-W.
95.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
96.
How advertising strategy affects brand and USP recall for new brands and extensions
International Journal of Advertising
2010 : VOL. 29:2, p. 165-194
 2010 Dens, N.
Pelsmacker, P. de
97.
Editorial. Special edition - 'New developments in online marketing'
Journal of Marketing Management
2010 : VOL. 26:3-4, p. 181-186
 2010 Hamill, J. (et al.)
98.
Designing packages that communicate product attributes and brand values: An exploratory method
Design Journal
2010 : VOL: 13:1, p. 31-47
 2010 Schoormans, J. (et al.)
99.
The duality of political brand equity
European Journal of Marketing
2010 : VOL. 44:3/4, p. 496-514
 2010 Phipps, M.
Brace-Govan, J.
Jevons, C.
100.
Measuring political brand equity: A consumer oriented approach
European Journal of Marketing
2010 : VOL. 44:3/4, p. 460-477
 2010 French, A.
Smith, G.
101.
An exploratory study of multi-cultural views on the Disney-McDonald's alliance
Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 82-95
 2010 Guillet, B.D.
Tasci, A.D.A.
102.
Challenges and prospects of differentiating destination brands: The case of the Dutch Caribbean Islands
Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 1-13
 2010 Daye, M.
103.
A model of customer-based brand equity and its application to multiple destinations
Tourism Management
2009 : APR, VOL. 30:2, p. 219-231
 2009 Boo, S.
Busser, J.
Baloglu, S.
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