search query: @journal_id 1668 / total: 273
references: 96-105 / 273
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96.
More than meets the eye Investigating the hidden impact of brand placements in television magazines
International Journal of Advertising
2007 : VOL. 26:4, p.477-503
 2007 Matthes, J.
Schemer, C.
Werner, W.
97.
The Web Motivation Inventory Replication, extension and application to internet advertising
International Journal of Advertising
2007 : VOL. 26:4, p.447-476
 2007 Rodgers, S. (et al.)
98.
The academician-practioner gap in advertising
International Journal of Advertising
2007 : VOL. 26:4, p.425-445
 2007 Nyilasy, G.
Reid, L.N.
99.
Global economy and adspend prospects
International Journal of Advertising
2007 : VOL. 26:3, p. 413-415
 2007 Macleod, C.
100.
Drivers of ad spend trends among global marketers
International Journal of Advertising
2007 : VOL. 26:3, p. 387-397
 2007 Chakrabarti, S.
Arora, A.P.
101.
SMS-based surveys: strategies to improve participation
International Journal of Advertising
2007 : VOL. 26:3, p. 369-385
 2007 Balabanis, G.
Mitchell, V-W.
Heinonen-Mavrovouniotis, S.
102.
A thematic content analysis of children's food advertising
International Journal of Advertising
2007 : VOL. 26:3, p. 357-367
 2007 Roberts, M.
Pettigrew, S.
103.
In the mood for advertising
International Journal of Advertising
2007 : VOL. 26:3, p. 333-355
 2007 Bronner, F.E.
Bronner, J.R.
Faasse, J.
104.
Advertising visuals in global brands' local websites: a six-country comparison
International Journal of Advertising
2007 : VOL. 26:3, p. 303-332
 2007 An, D.
105.
An empirical examination of public attitudes towards advertising in a transitional economy
International Journal of Advertising
2007 : VOL. 26:2, p. 247-276
 2007 Petrovici, D
Paliwoda, S.
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