search query: @indexterm BRANDS / total: 1643
references: 98-107 / 1643
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98.
Designing packages that communicate product attributes and brand values: An exploratory method
Design Journal
2010 : VOL: 13:1, p. 31-47
 2010 Schoormans, J. (et al.)
99.
The duality of political brand equity
European Journal of Marketing
2010 : VOL. 44:3/4, p. 496-514
 2010 Phipps, M.
Brace-Govan, J.
Jevons, C.
100.
Measuring political brand equity: A consumer oriented approach
European Journal of Marketing
2010 : VOL. 44:3/4, p. 460-477
 2010 French, A.
Smith, G.
101.
An exploratory study of multi-cultural views on the Disney-McDonald's alliance
Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 82-95
 2010 Guillet, B.D.
Tasci, A.D.A.
102.
Challenges and prospects of differentiating destination brands: The case of the Dutch Caribbean Islands
Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 1-13
 2010 Daye, M.
103.
A model of customer-based brand equity and its application to multiple destinations
Tourism Management
2009 : APR, VOL. 30:2, p. 219-231
 2009 Boo, S.
Busser, J.
Baloglu, S.
104.
Hotel rebranding and rescaling - effects on financial performance
Cornell hospitality quarterly: hospitality leadership through learning
2009 : AUG, VOL. 50:3, p. 360-370
 2009 Hanson, B. (et al.)
105.
Destination brand positions of a competitive set of near-home destinations
Tourism Management
2009 : DEC, VOL. 30:6, p. 857-866
 2009 Pike, S.
106.
The shared management and ownership of corporate brands: the case of Hilton
Journal of General Management
2009 : SUMMER, VOL. 34:4 p. 15-37
 2009 Balmer, J. M. T.
Thomson, I.
107.
Online communication of brand personality
Journal of General Management
2009 : AUTUMN, VOL. 35:1 p. 47-64
 2009 Opoku, R. A. (et al.)
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