search query: @journal_id 1668 / total: 273
references: 98-107 / 273
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98.
The academician-practioner gap in advertising
International Journal of Advertising
2007 : VOL. 26:4, p.425-445
 2007 Nyilasy, G.
Reid, L.N.
99.
Global economy and adspend prospects
International Journal of Advertising
2007 : VOL. 26:3, p. 413-415
 2007 Macleod, C.
100.
Drivers of ad spend trends among global marketers
International Journal of Advertising
2007 : VOL. 26:3, p. 387-397
 2007 Chakrabarti, S.
Arora, A.P.
101.
SMS-based surveys: strategies to improve participation
International Journal of Advertising
2007 : VOL. 26:3, p. 369-385
 2007 Balabanis, G.
Mitchell, V-W.
Heinonen-Mavrovouniotis, S.
102.
A thematic content analysis of children's food advertising
International Journal of Advertising
2007 : VOL. 26:3, p. 357-367
 2007 Roberts, M.
Pettigrew, S.
103.
In the mood for advertising
International Journal of Advertising
2007 : VOL. 26:3, p. 333-355
 2007 Bronner, F.E.
Bronner, J.R.
Faasse, J.
104.
Advertising visuals in global brands' local websites: a six-country comparison
International Journal of Advertising
2007 : VOL. 26:3, p. 303-332
 2007 An, D.
105.
An empirical examination of public attitudes towards advertising in a transitional economy
International Journal of Advertising
2007 : VOL. 26:2, p. 247-276
 2007 Petrovici, D
Paliwoda, S.
106.
Why young consumers are not open to mobile marketing communication
International Journal of Advertising
2007 : VOL. 26:2, p. 223-246
 2007 Grant, I.
O'Donohoe, S.
107.
Social uses of advertising: an example of young male adults
International Journal of Advertising
2007 : VOL. 26:2, p. 199-222
 2007 Mitchell, V.
Macklin, J.E.
Paxman, J.
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