search query: @indexterm BRAND CHOICE / total: 192
references: 99-108 / 192
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99.
Individual differences in response to co nsumer promotions
International Journal of Research in Marketing
1991 : VOL. 8:3, p.169-186
 1991 Ortmeyer, G.
Lattin, J.
Montgomery, D.
100.
Using Recall and Brand Preference to Evaluate Advertising Effectiveness
Journal of Advertising Research
1991 : APR/MAY, VOL 31, p.56-63
 1991 Higie, R.
Sewall, M.
101.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
102.
How electrical contractors choose distributors
Industrial Marketing Management
1991 : FEB, VOL. 20:1, p. 29-42
 1991 Gordon, G.
Calantone, R.
diBenedetto, C. A.
103.
Memory and Evaluation Effects in Competitive Advertising Environments
Journal of Consumer Research
1991 : MAR, VOL.17, p.463-476
 1991 Keller, K.
104.
Expert systems in marketing (special issue)
International Journal of Research in Marketing
1991 : APR, Vol. 8:1, p. 1-90
 1991
105.
A Probalistic Dealing Strategy
Decision Sciences
1991 : Winter, VOL. 22:1, p. 91-103
 1991 Fraser, C.
Ginter, J.
106.
Double jeopardy revisited
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 82-91
 1990 Ehrenberg, A. S. C.
Goodhardt,
G. J.,
Barwise, T. P.
107.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 263-276
 1990 Nedungadi, P.
108.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
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