search query: @author Addis, M. / total: 3
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1.
Art versus commerce in the movie industry: A two-path model of motion-picture success
Journal of Cultural Economics
2008 : VOL. 32:2, p. 87-107
 2008 Holbrook, M.B.
Addis, M.
2.
New technologies and cultural consumption - edutainment is born!
European Journal of Marketing
2005 : VOL. 39:7/8, p. 729-736
 2005 Addis, M.
3.
Long life to marketing research: a postmodern view
European Journal of Marketing
2005 : VOL. 39:3-4, p. 386-412
 2005 Addis, M.
Podesta, S.
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