search query: @author Agarwal, M. K. / total: 3
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1.
An empirical comparison of consumer-based measures of brand equity
Marketing Letters
1996 : JUL, VOL. 7:3, p. 237-247
 1996 Agarwal, M. K.
Rao, V. R.
2.
A psychographic segmentation of the Indian youth market
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p.251-259
 1990 Agarwal, M. K.
Muthukumaran, N. S.
Sharma, C. K.
3.
Estimating demand functions for product characteristics: the case of automobiles.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 249-262
 1980 Agarwal, M. K.
Ratchford, B. T.
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