search query: @author Barnard, N. / total: 4
references: 1-4 / 4
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1.
Differentiation or salience
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 7-14
 1997 Ehrenberg, A.
Barnard, N.
Scriven, J.
2.
Advertising: Strongly persuasive or nudging?
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 21-31
 1997 Barnard, N.
Ehrenberg, A.
3.
Advertising and price
Journal of Advertising Research
1997 : VOL. 37:3, p. 27-35
 1997 Ehrenberg, A.
Scriven, J.
Barnard, N.
4.
Justifying our advertising budgets
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 38-44
 1997 Ehrenberg, A.
Barnard, N.
Scriven, J.
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