search query: @author Bhatla, S. / total: 2
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1.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
2.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
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