search query: @author Blackston, M. / total: 4
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1.
Observations: building brand equity by managing the brand's relationships
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 101-105
 2000 Blackston, M.
2.
Can advertising pre-tests predict the longevity of advertising effects?
Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 11-17
 1996 Blackston, M.
3.
A brand with an attitude: a suitable case for treatment
Journal of the Market Research Society
1992 : JUL, VOL. 34:3, p.231-241
 1992 Blackston, M.
4.
Validity of conjoint analysis: some real market results.
European Research
1980 : NOV, VOL. 8:6, p. 243-250
 1980 Blackston, M.
Zanden, N. van der
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