search query: @author Bottomley, P. / total: 3
references: 1-3 / 3
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1.
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
International Journal of Market Research
2004 : VOL. 46:2, p. 171-187
 2004 Bottomley, P.
Nairn, A.
2.
Something approaching science? Cluster analysis procedures in the CRM era
International Journal of Market Research
2003 : VOL 45:2, p. 241-261
 2003 Nairn, A.
Bottomley, P.
3.
The formation of attitudes towards brand extensions: testing and generalising Aaker and Keller's model
International Journal of Research in Marketing
1996 : OCT, VOL. 13:4, p. 365-378
 1996 Bottomley, P.
Doyle, J.
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