search query: @author Burnkrant, R. E. / total: 2
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1.
Effects of presentation order and communication modality on recall and attitude
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 481-490
 1994 Unnava, H. R.
Burnkrant, R. E.
Erevelles, S.
2.
An examination of the convergent, discriminant and predictive validity of Fishbein's behavioral intention model.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 550-561
 1982 Burnkrant, R. E.
Page, T. J. Jr.
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