search query: @author Buzzell, R.D. / total: 2
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1.
Assessing the impact of competitive entry on market expansion and incumbent sales (Neue Produkte; Marketingmodell)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 39-52
 1993 Mahajan, V.
Sharma, S.
Buzzell, R.D.
2.
PIMS and the FTC line-of-business data: a comparison.
Strategic Management Journal
1990 : MAY-JUN, VOL. 11:4, p. 269-282
 1990 Marshall, C.T.
Buzzell, R.D.
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