search query: @author Calder, B. / total: 2
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1.
A vision of theory, research, and the future of business schools
Journal of the Academy of Marketing Science
1999 : SUMMER, VOL. 27:3, p. 359-366
 1999 Calder, B.
Tybout, A.
2.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
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