search query: @author Cespedes, F. / total: 4
references: 1-4 / 4
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1.
Industrial marketing: managing new requirements
Sloan Management Review
1994 : SPRING, VOL. 35:3, p. 45-60
 1994 Cespedes, F.
2.
Database marketing: new rules for policy and practice
Sloan Management Review
1993 : SPRING, VOL. 34:3, p. 7-22
 1993 Cespedes, F.
Smith, H.
3.
Managing multiple channels
Business Horizons
1990 : JUL-AUG, VOL. 33:4, p. 67-77
 1990 Cespedes, F.
Corey, E.
4.
Faire travailler les vendeurs en equipe.
Harvard-L'Expansion
1990 : SPRING, 56, p. 78-84
 1990 Cespedes, F.
Doyle, S.
Freedman, R.
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