search query: @author D'Soura, G. / total: 1
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The Impact of Differential Lag Effects on the Allocation of Advertising Budgets across Media
Journal of Advertising Research
2001 : MAR-APR, VOL. 41:2, p. 27-38
 2001 Berkowitz, D.
Allaway, A.
D'Soura, G.
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