search query: @author Dekimpe, M. G. / total: 2
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1.
Editorial: Preface to "The chilling effects of network externalities"
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 1-3
 2010 Stremersch, S.
Lehmann, D. R.
Dekimpe, M. G.
2.
Increasing power of store brands: Building loyalty and market share.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 917-930
 1997 Steenkamp, J-B. E. M.
Dekimpe, M. G.
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