search query: @author Dillon, W. / total: 2
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1.
A segment-level model of category volume and brand choice
Marketing Science
1996 : VOL. 15:1, p. 38-59
 1996 Dillon, W.
Gupta, S.
2.
Issues in the estimation and application of latent structure models of choice
Marketing Letters
1994 : OCT, VOL. 5:4, p. 323-334
 1994 Dillon, W.
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