search query: @author Escalas, J. E. / total: 2
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1.
Imagine yourself in the product - mental simulation, narrative transportation and persuasion
Journal of Advertising
2004 : VOL. 33:2 p. 37-48
 2004 Escalas, J. E.
2.
Sympathy and Empathy: Emotional Responses to Advertising Dramas
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 566-570
 2003 Escalas, J. E.
Stern, B. B.
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