search query: @author Gardial, S. / total: 2
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1.
Comparing consumers' recall of prepurchase and postpurchase product evaluation experiences
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 548-560
 1994 Gardial, S.
2.
The effects of memory set accessibility and relevance on the use of memory information during product choice
Marketing Letters
1993 : JUL, VOL. 4:3, p. 241-251
 1993 Gardial, S.
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