search query: @author Greyser, S. A. / total: 8
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1.
The monarchy as a corporate brand: some corporate communications dimensions
European Journal of Marketing
2006 : VOL. 40:7-8, p.902-908
 2006 Greyser, S. A.
Balmer, J. M. T.
Urde, M.
2.
Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
European Journal of Marketing
2006 : VOL. 40:7-8, p. 730-741
 2006 Balmer, J. M. T.
Greyser, S. A.
3.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
4.
The maturing of consumerism.
Harvard Business Review
1981 : NOV-DEC, VOL. 59:6, p. 130-139
 1981 Bloom, P. N.
Greyser, S. A.
5.
The effectiveness of marketing's R & D for marketing management: an assessment.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 17-29
 1979 Myers, J. G.
Greyser, S. A.
Massy, W. F.
6.
Consumer views of redress needs: in the case of personal care products, what is the extent of dissatisfaction and action in taking response.
Journal of Marketing
1978 : 4 OCT VOL.42 p.21-27
 1978 Diener, B. J.
Greyser, S. A.
7.
The business of managing the arts.
Harvard Business Review
1978 : 4 JUL-AUG VOL.56 p.123-132
 1978 Raymond, T. J. C.
Greyser, S. A.
8.
Academic research marketing managers can use.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.9-14
 1978 Greyser, S. A.
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