search query: @author Hall, B.F. / total: 2
references: 1-2 / 2
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1.
On measuring the power of communications
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 181-187
 2004 Hall, B.F.
2.
A new model for measuring advertising effectiveness
Journal of Advertising Research
2002 : MAR-APR, VOL. 42:2, p. 23-31
 2002 Hall, B.F.
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