search query: @author Kehret-Ward, T. / total: 2
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1.
Using a semiotic approach to study the consumption of functionally related products.
International Journal of Research in Marketing
1988 : VOL. 4:3, p. 187-200
 1988 Kehret-Ward, T.
2.
To take or not to take the only one : effects of changing the meaning of a product attribute on choice behavior.
Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 410-416
 1984 Kehret-Ward, T.
Yalch, R.
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