search query: @author Keller, K. L. / total: 10
references: 1-10 / 10
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title | year | author | ||
1. |
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600 |
2003 | Keller, K. L. |
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2. |
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60 |
2003 | Keller, K. L. Moorthi, Y. L. R. |
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3. |
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89 |
2002 | Hoeffler, S. Keller, K. L. |
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4. |
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 14-21 |
2001 | Keller, K. L. |
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5. |
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 819-847 |
2001 | Keller, K. L. |
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6. |
Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 147-157 |
2000 | Keller, K. L. |
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7. |
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 1-22 |
1993 | Keller, K. L. |
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8. |
International Journal of Research in Marketing
1992 : MAR, VOL. 10, p. 55-59 |
1992 | Aaker, D. A. Keller, K. L. |
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9. |
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333 |
1987 | Keller, K. L. |
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10. |
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 200-213 |
1987 | Keller, K. L. Staelin, R. |
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