search query: @author Kover, A. J. / total: 2
references: 1-2 / 2
« previous page | next page »
 titleyearauthor
1.
To whom do advertising creatives write? An inferential answer
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 41-53
 1997 Kover, A. J.
James, W. L.
Sonner, B. S.
2.
Top-line versus final copy tests.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.43-46
 1978 Kover, A. J.
Little, C. H.
« previous page | next page »
SCIMA