search query: @author Lace, J. M. / total: 2
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1.
Payment-by-results. Is there a pot of gold at the end of the rainbow?
International Journal of Advertising
2000 : VOL. 19:2, p. 167-183
 2000 Lace, J. M.
2.
Paying for advertising: Advice for retailers
International Journal of Advertising
1999 : VOL. 18:4, p. 475-493
 1999 Lace, J. M.
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