search query: @author Lapidus, R. / total: 4
references: 1-4 / 4
« previous page | next page »
 titleyearauthor
1.
Gaining a competitive advantage by analysing aggregate complaints
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 36-43
 1995 Schibrowsky, J.
Lapidus, R.
2.
Customer complaint situations: an equity theory perspective
Psychology & Marketing
1995 : MAR, VOL. 12;2, p. 105-122
 1995 Lapidus, R.
Pinkerton, L.
3.
Gaining a competitive advantage by analyzing aggregate complaints
Journal of Consumer Marketing
1994 : VOL. 11:1, p. 15-26
 1994 Schibrowsky, J.
Lapidus, R.
4.
Guidelines for direct marketers to aggregate and analyze third-party complaints
Journal of Direct Marketing
1994 : AUTUMN, VOL. 8:4, p. 40-50
 1994 Schibrowsky, J.
Lapidus, R.
« previous page | next page »
SCIMA