search query: @author Melewar, T.C. / total: 3
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1.
A relational insight of brand personification in business-to-business markets
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76
 2010 Gupta, S.
Melewar, T.C.
Bourlakis, M.
2.
The relationship between corporate websites and brand equity: a conceptual framework and research agenda
International Journal of Market Research
2006 : VOL. 48:5, p.575-599
 2006 Argyriou, E.
Kitchen, P.
Melewar, T.C.
3.
The importance of impulse purchasing behaviour in the international airport environment
Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 85-98
 2003 Crawford, G.
Melewar, T.C.
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