search query: @author Mulhern, F. / total: 2
references: 1-2 / 2
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| title | year | author | ||
| 1. |
Variability of brand price elasticities across retail stores: ethnic, income, and brand determinants
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 427-446 |
1998 | Mulhern, F. Williams, J. Leone, R. |
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| 2. |
International Journal of Research in Marketing
1997 : MAY, VOL. 14:2, p. 103-124 |
1997 | Mulhern, F. |
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