search query: @author Naples, M. J. / total: 4
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1.
Outlook 2000: towards a new vision for the United States research industry.
Marketing and Research Today
1991 : JUN, VOL. 19:2, p. 108-113
 1991 Naples, M. J.
2.
The ARF/ABP study of the relationship between business-to-business advertising and sales.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. RC3-RC16
 1987 Naples, M. J.
Wulfsberg, R. M.
3.
Media research : going beyond audience ratings and demographics to single-source data.
European Research
1986 : VOL. 14:4, p. 186-196
 1986 Naples, M. J.
4.
Electronic media research : an update and a look at the future.
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 39-46
 1984 Naples, M. J.
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