search query: @author Preston, I. L. / total: 2
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1.
The expanded association model : keeping the hierarchy concept alive.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 59-65
 1984 Preston, I. L.
Thorson, E.
2.
Deceptive and nondeceptive consequences of evaluative advertising.
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 22-32
 1981 Shimp, T. A.
Preston, I. L.
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