search query: @author Rhea, M.J. / total: 2
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1.
Contrasting views of effectiveness in sales-promotion relationships
Journal of Advertising Research
1989 : OCT-NOV, VOL.29:5, p. 49-56
 1989 Rhea, M.J.
Massey, T.K.
2.
How to manage the information resource - the Xerox case
Business
1987 : APR-MAY-JUNE, VOL. 37:2, p. 3-10
 1987 Henderson, M.
Rhea, M.J.
Welch, J.L.
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