search query: @author Schumacher, P. / total: 1
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Strengthening Outcomes of Retailer-Consumer Relationships: The Dual Impact of Relationship Marketing Tactics and Consumer Personality
Journal of Business Research
2003 : MAR, VOL. 56:3, p. 177-190
 2003 Odekerken-Schroder, G.
Wulf, K. De
Schumacher, P.
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