search query: @author Soldow, G. F. / total: 4
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1.
A rules-based approach to competitive interaction.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 63-74
 1988 Thomas, G. P.
Soldow, G. F.
2.
Towards a parametric definition of marketing.
European Journal of Marketing
1987 : VOL. 21:1, p. 37-47
 1987 Kurzbard, G.
Soldow, G. F.
3.
Relational communication : form versus content in the sales interaction.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 84-93
 1984 Soldow, G. F.
Thomas, G. P.
4.
Response to commercials as a function of program context.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 59-65
 1981 Soldow, G. F.
Principe, V.
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