search query: @author Souder, W.E. / total: 2
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1.
Market orientation and new product development in global industrial firms
Industrial Marketing Management
2000 : NOV, VOL. 29:6, p. 601-611
 2000 Wren, B.M.
Souder, W.E.
Berkowitz, D.
2.
Differential effects of the primary forms of cross functional integration on product development cycle time
Journal of Product Innovation Management
2000 : JUL, VOL. 17:4, p. 257-267
 2000 Sherman, J.D.
Souder, W.E.
Jenssen, S.A.
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