search query: @freeterm MARKETING, MARKTFORSCHUNG / total: 2
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1.
Industrial marketing in non-profit organizations (Dienstleistungsbetriebe)
Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 279-285
 1990 Giunipero, L. C.
Crittenden, W.
Crittenden, V.
2.
From 'myopic maximisation' to 'panoramic optimisation'. New directions in financial services marketing and marketing research in the 1990s (Banken)
Marketing and Research Today
1990 : AUG, VOL. 23F2 - 18:3, p. 127-142
 1990 Clancy, K.
Krieg, P.
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