search query: @freeterm MARKTFORSCHUNG, MARKTMECHANISMUS / total: 1
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title | year | author | ||
1. |
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 1-18 |
1993 | Szymanski, D.M. Bharadwaj, S.G. Varadarajan, P.R. |
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